By individualizing treatment based on patient data our general vision becomes a very personal approach.”
Arjen Radder
CEO Philips Middle East & Turkey
An example of this way of working comes from Dr. Samih Tarabichi who came from Florida to practice knee joint replacement in Dubai. When he arrived, he was surprised to find patients declining the chance to have knee replacement surgery. On further examination, many patients admitted that after surgery, they were unable to kneel down or sit on the ground. This had serious cultural implications for them as activities like praying and eating became very difficult.
To tackle this issue, Dr. Tarabichi utilised the advanced diagnostic facilities available to provide specific solutions for each individual patient. For instance, by using an MRI scanner, Dr. Tarabichi could view and monitor patients’ nerves to avoid the usual complications post-surgery. As a result, more patients were able to resume their regular daily routines faster, sometimes even a day after their operation.