Transforming healthcare into human care

How our partnership in Dubai is helping improve the quality of people’s lives

Innovation and you

In the Middle East, patients seeking medical treatment have frequently travelled abroad to get it because they believe the facilities and expertise they require aren’t available in their own region.

This, however, is no longer the case, with Philips collaborating with Burjeel Hospital to create a Center of Excellence in Dubai. Offering the very best in state-of-the-art healthcare, the Center puts into practice our vision of connecting healthy living with prevention, diagnosis, treatment and home care seamlessly under one roof. This holistic ‘continuum of care’ approach enables Philips to be present at every stage of a patient’s healthcare journey.

A connected solution such as ours, not only empowers people to take better control of their health, but gives them a better quality of life too. That’s because at Philips, we bring together patient information and insights to enable a more personalized approach to medication and care. This also makes workflows more efficient and reduces overall cost for both service providers and patients.

By individualizing treatment based on patient data our general vision becomes a very personal approach.”


Arjen Radder
CEO Philips Middle East & Turkey

An example of this way of working comes from Dr. Samih Tarabichi who came from Florida to practice knee joint replacement in Dubai. When he arrived, he was surprised to find patients declining the chance to have knee replacement surgery. On further examination, many patients admitted that after surgery, they were unable to kneel down or sit on the ground. This had serious cultural implications for them as activities like praying and eating became very difficult.


To tackle this issue, Dr. Tarabichi utilised the advanced diagnostic facilities available to provide specific solutions for each individual patient. For instance, by using an MRI scanner, Dr. Tarabichi could view and monitor patients’ nerves to avoid the usual complications post-surgery. As a result, more patients were able to resume their regular daily routines faster, sometimes even a day after their operation.