Jan 29, 2018

Philips Breaks Health Technology Boundaries at Arab Health 2018

AI-driven solutions and connected technologies help enable integrated seamless care, improving outcomes and patient and staff experiences

Dubai, United Arab Emirates - Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced that it is participating in this year’s Arab Health Exhibition and Congress (29 Jan – 1 Feb, 2018), where it will be showcasing its broad portfolio of smart digital platforms and intelligent solutions to help address the region’s biggest healthcare challenges.  “We are connecting people, technology and data throughout the entire health continuum, with the aim of keeping populations healthy and supporting care professionals to provide the right care, in the right place, at the right time,” said Ozlem Fidanci, Philips CEO Middle East and Turkey. “The connected technologies and AI-driven solutions we are featuring at this year’s Arab Health, covering diagnosis and personalized treatment, prevention and healthy living, and care at home, help to enable seamless care, improving outcomes and patient and staff experiences.”

Connected care solutions at Arab Health 2018

Throughout the Middle East, cardiovascular disease (CVD) continues to be the number one cause of death. To address these alarming mortality and morbidity rates, Philips has developed a holistic approach to personalized health and cardiovascular care. Through digital platforms that combine connected devices with powerful data analytics, Philips is giving consumers comprehensive data-driven insights into their health and access to professional expertise and advice.

Arab health

Supporting clinicians with early diagnosis and personalized treatment

At this year’s Arab Health, Philips will reinforce its leadership in advanced solutions that deliver superior first-time-right diagnostics, greater imaging confidence, and enhanced decision-support through every step of the patient journey.

  • Azurion, Philips’ new-generation image guided therapy platform features a state-of-the-art ergonomic design with an easy-to-use intuitive user interface, enabling clinicians to swiftly and confidently perform a wide range of routine and complex procedures in the interventional lab. Azurion is part of Philips’ leading portfolio of integrated solutions comprising interventional imaging technologies and planning and navigation software combined with interventional devices - including catheters for diagnosis and therapy - plus a broad range of services, all aimed at helping clinicians to provide superior care at predictable costs.
  • MR Prodiva - The new MR Prodiva 1.5T provides enhanced clinical performance, workflow and patient experience. Philips is also unveiling new solutions to drastically reduce exam times and elevate neuro-oncology. With these introductions, Philips is helping radiologists use MR-based innovations to achieve a simpler, faster and smarter path to confident diagnoses, enhanced workflows and better patient care. www.philips.ae/healthcare/resources/landing/mr-prodiva
  • PerformanceBridge - PerformanceBridge is a vendor agnostic connected solution that aggregates data from across different imaging modalities and information systems to provide healthcare professionals with access to near real-time, customizable data on departmental performance.
  • IntelliSpace Cardiovascular - IntelliSpace Cardiovascular is a multi-modality image and information management solution designed to help streamline workflows and improve operational performance throughout the cardiovascular care continuum. Its Workspace feature includes a built-in cardiology timeline that provides a graphical, panoramic, chronological overview of a group of patients’ cardiovascular care continuum.
  • Enterprise-wide Clinical Informatics – Philips’ healthcare informatics solutions have the power to transform clinical data into integrated information that helps to guide patient care; streamline the enterprise-wide management and analysis of patient data; enhance clinical pathways; and aid workflows. Philips Tasy EMR is a comprehensive healthcare informatics solution that touches all areas of the healthcare environment, connecting the dots across clinical and non-clinical domains along the healthcare continuum to help clinicians and managers keep pace with changes and address challenges in patient care and safety, hospital management, supply and financials.

Supporting consumers with prevention and healthy living

  • The Philips Sonicare DiamondClean Smart electric toothbrush is a complete oral care solution for a healthier mouth. Using smart sensor technology, the DiamondClean Smart connects to the Philips Sonicare app, which acts as a ‘virtual hub’, empowering users to share accurate brushing data with their dental practitioners between visits, measure the success of their oral health routine on a regular basis, and get personalized guidance.
  • Philips Integrated air purifiers and sensors - Over 20% of the world’s population suffers from respiratory allergies such as hay fever, allergic asthma or allergic rhinitis. People are increasingly looking to alleviate their respiratory health challenges. Philips addresses this need with its integrated solutions of air purifiers and sensors that adjust to the indoor environment and personal needs of the user. The accompanying Air Matters app (available in 52 countries) provides real-time insight into indoor and outdoor air quality and allergen levels, allowing people to actively manage and reduce exposure to irritants and allergens (such as pollen, dust mite, pet dander and mold spores) that may trigger their symptoms, thus protecting their health.
  • Designed to support parents and their baby’s healthy development, the Philips Avent Digital Parenting Platform is the first medical-grade baby app of its kind with connected devices which allows parents to monitor, track feeding and sleeping behaviors giving personalized advice that matters. The interactive app features articles and insights created with a panel of healthcare professionals.

Supporting patients with care at home

  • In many countries, sleep apnea has become a significant health issue. This sleep disorder is associated with high blood pressure, arrhythmia, stroke and heart failure[1]. The Philips Dream Family is the latest suite of Philips sleep and respiratory solutions that provides reliable therapy while connecting and supporting patients, clinicians and homecare providers to enhance patient care and quality of life. With our DreamStation GO, SimplyGo Mini and Innospire Go, we are providing patients with portable, convenient and user friendly devices without compromise on features and quality. Travelers can also travel light and bring their devices without concern for weight or space; it is a simplified travel experience without missing therapy.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 73,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com.

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Rengin Erdinc

Rengin Erdinç

Head of Brand & Communications

Philips Middle East & Turkey

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