Jul 03, 2025
Philips and Lueur Aesthetic Clinic partner to elevate non-invasive cosmetic procedures with EPIQ Elite Ultrasound technology
Setting a new standard for precision and safety in aesthetic treatments in Dubai and beyond
Dubai, United Arab Emirates (UAE) – Royal Philips (NYSE: PHG, AEX: PHIA) announced a strategic partnership with Lueur Aesthetic Clinic, a leader in aesthetic medicine in the UAE. This collaboration officially designates Lueur as a reference site for the Middle East for the premium Philips EPIQ Elite ultrasound for aesthetic application, empowering clinicians to raise the bar for patient safety and quality care.
As patient demand for non-invasive aesthetic treatments is projected to grow over the next five years [1], the importance of premium imaging for ultrasound-guided cosmetic procedures also intensifies. While non-surgical treatments are generally considered safe, vascular complications arising from dermal filler treatments for instance, can lead to serious complications like vascular occlusions that can cause necrosis (tissue death) and severe outcomes like blindness and pulmonary embolism [2].
Traditional methods rely on assumptions about anatomy, while vessels and nerves can vary substantially from one patient to another. Our practice frequently addresses the aftermath of botched procedures. That is why we’re committed to sharing our experience and expertise to enable informed decision-making that prioritises safety and intended patient outcomes.
Dr. Iman Itani
Medical Director at Lueur Aesthetic Clinic & renowned practitioner in non-surgical aesthetic medicine
Dr. Iman Itani, medical director at Lueur Aesthetic Clinic and renowned practitioner in non-surgical aesthetic medicine, emphasizes the importance of addressing unpredictable anatomical variations among patients: "Traditional methods rely on assumptions about anatomy, while vessels and nerves can vary substantially from one patient to another.” “Our practice frequently addresses the aftermath of botched procedures," says Dr. Itani. “That is why we’re committed to sharing our experience and expertise to enable informed decision-making that prioritises safety and intended patient outcomes.”
Recently, Dr. Itani used the EPIQ Elite ultrasound to successfully identify and resolve a vascular occlusion, demonstrating the critical role of advanced ultrasound-guided solutions for real-time insights into patients' anatomy.
The EPIQ Elite platform features a suite of clinically tailored tools that enhance diagnostic confidence and enable clinicians to obtain reliable clinical information from every scan, while the award-winning [3] Philips mL26-8 transducer, a compact and ultra-high frequency transducer, is designed to provide exceptional imaging versatility. With specialized presets for dermal, in addition to musculoskeletal, breast, vascular, and ocular applications, it offers 36% improved spatial resolution and 64% improved penetration in superficial applications. [4]
These advanced innovations elevate the standard of aesthetic procedures by enabling unprecedented precision and visualization during treatments.
Eddy Rizk
Business Leader, Ultrasound, Philips Middle East, Türkiye & Africa
“Our EPIQ family of premium ultrasound systems delivers exceptional clinical insights through its next-generation processing, visualization capabilities, specialized transducers, and robust security features—all vital for the demanding field of aesthetic medicine. Through our landmark partnership with Lueur Aesthetic Clinic, we're not just improving patient care—we're fundamentally redefining safety standards for non-invasive cosmetic procedures across the region." To discover more use cases, visit the Lueur Aesthetic Clinic and Philips social media pages.
The EPIQ also unlocks greater potential with Collaboration Live [5], the first integrated telemedicine tool with diagnostic quality [6]. This innovative solution allows care teams to connect with experts in real-time for remote clinical diagnosis and provides support for complex exams. Training on care protocols is also available securely and on-demand, directly from the ultrasound system, empowering healthcare professionals whenever needed.
In today's rapidly evolving medical landscape, continuous learning is crucial for healthcare professionals striving to stay at the forefront of their field. To further promote excellence in aesthetic medicine, the Philips GI Circle App platform provides an easy-to-access solution, delivering high-impact educational content directly at their fingertips anytime and anywhere. This innovative tool enables caregivers to quickly enhance their learning, streamline daily tasks, expand their knowledge, and stay informed about the latest developments.
References [1] The UAE Non-invasive Aesthetic Treatment Market Size & Outlook, 2030 [2] Adverse Effects Associated with Dermal Filler Treatments: Part II Vascular Complication - PMC [3] The 'Best Innovation Award in General Imaging' at Journées Francophones de Radiologie 2023. [4] Compared to the predecessor L15-7iO [5] Collaboration Live is available commercially in UAE. Please contact your Philips representative for more details about other countries in the META region. [6] Contract required. Requires 7.0.5 or higher. Diagnostic use and remote access via mobile device or browser requires VM 9.0 or higher. Multi-party and system to system connect require VM 10.0 or higher. Remote control requires Windows device. Contact your local Philips representative for availability in your area.
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2024 sales of EUR 18 billion and employs approximately 67,800 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.
About Lueur Aesthetic Clinic
Lueur Aesthetic Clinic is a premium aesthetic medicine practice specializing in advanced treatments to enhance beauty. Led by Dr. Iman Itani, the clinic employs the latest technologies and techniques to achieve superior results, ensuring patient safety and satisfaction. Read more about Lueur Aesthetic clinic: www.lueur.ae.
