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    Philips highlights the importance of good oral health at The UAE International Dental Conference and Arab Dental Exhibition (AEEDC)

    Philips showcased its clinically proven dental products at the UAE International Dental Conference and Arab Dental Exhibition (AEEDC), to help support good oral health to avoid the impact of wider health issues.

    • Feb 13, 2023
    • 3 minute read

    Oral healthcare

    Press release

    Dubai, UAE: Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has aims to improve the lives of 2.5 billion people per year by 2030. In line with this purpose, Philips has brought a world of clinical and operational expertise to the UAE International Dental Conference and Arab Dental Exhibition (AEEDC) (February 7 – February 9, Dubai, UAE), showcasing products across its leading and innovative oral health care brand, Sonicare.

    Philips DiamondClean Smart sonic electric toothbrush with brush heads and mobile app

    Philips Oral healthcare solutions are clinically proven to provide superior results. The Philips Sonicare electric toothbrush is the No.1 dental professional recommended sonic toothbrush brand worldwide, [1] and features advanced sonic technology that gently pulses water between teeth and effectively sweeps away up to 20 times more plaque vs. a manual toothbrush. It is designed to be as easy to use as a manual toothbrush but removes more plaque. [2] In addition, the Philips Sonicare power flosser with Quad Stream technology is up to 180% more effective than string floss at improving gingival health. [3]

    A recent study showed that following scaling and root planing, twice-daily home use of the Philips Sonicare DiamondClean Smart with Premium Gum Care brush head was statistically significantly more effective in reducing plaque, and symptoms of periodontal inflammation including bleeding and pocket depth, compared to use of a manual toothbrush. [4]

    Good oral hygiene and care plays a very important role in our overall health and wellbeing. Our clinical study, “effects of Sonicare in perio patients” [6] has revealed links between periodontal diseases and certain systemic diseases such as diabetes, heart disease, and stroke, among others. Our products help patients get the results they want, while ensuring they are protecting the rest of their body from being impacted by poor oral health.

    Ahmet Telatar

    District Sales Leader, Philips Personal Health Middle East and North Africa

    AEEDC is the world’s largest annual scientific dental conference and exhibition, bringing together dentistry experts, academicians and industry professionals from more than 155 countries.

    Sources

    1. Based on a study of over 1800 dental professionals (dentist and hygienists) in United States, Canada, Germany, UK, Netherlands, Japan, Czech Republic, Russia, China, Australia, Slovakia, Switzerland, Italy (DP Tracker Wave 2021; DP Tracker 2019 NL and IT)
    2. Designed and intended function
    3. When used with Quad Stream nozzle on setting 8 with a manual toothbrush in patients with moderate to severe gingivitis vs. using manual toothbrush with string floss, https://www.usa.philips.com/c-m-pe/dental-professionals/products/interdental/countertop-power-flosser
    4. Features of Philips Sonicare DiamondClean Smart, https://www.philips.ae/c-p/HX9924_16/sonicare-diamondclean-smart-sonic-electric-toothbrush-with-app/overview#see-all-benefits
    5. US. Zoom Brand Health Report, 2017
    6. A comparison of the effects of scaling and root planing, plus twice-daily toothbrushing, in a stage I/II periodontitis population, https://www.usa.philips.com/c-m-pe/dental-professionals/dental_indications/periodontitis#!=

    Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people’s health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home.

    Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2025 sales of EUR 18 billion and employs approximately 64,300 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter.

    Media assets

    • Philips Sonicare DiamondClean Smart connected toothbrush with app and brush heads

      Philips Sonicare DiamondClean Smart connected toothbrush with app and brush heads

    • Clinician operating Philips mobile ultrasound system at the patient bedside

      Clinician operating Philips mobile ultrasound system at the patient bedside

    • Philips Cordless Power Flosser 3000 oral irrigator with nozzle and travel pouch

      Philips Cordless Power Flosser 3000 oral irrigator with nozzle and travel pouch

    Media contacts

    Rengin Erdinc profile

    Rengin Erdinç

    Communications & Brand Lead, Philips Middle East, Türkiye and Africa
    Contact details

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