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Feb 13, 2023

Philips highlights the importance of good oral health at The UAE International Dental Conference and Arab Dental Exhibition (AEEDC)

Philips showcased its clinically proven dental products at the UAE International Dental Conference and Arab Dental Exhibition (AEEDC), to help support good oral health to avoid the impact of wider health issues.

Dubai, UAE: Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has aims to improve the lives of 2.5 billion people per year by 2030. In line with this purpose, Philips has brought a world of clinical and operational expertise to the UAE International Dental Conference and Arab Dental Exhibition (AEEDC) (February 7 – February 9, Dubai, UAE), showcasing products across its leading and innovative oral health care brand, Sonicare.

Philips Oral healthcare solutions are clinically proven to provide superior results. The Philips Sonicare electric toothbrush is the No.1 dental professional recommended sonic toothbrush brand worldwide, [1] and features advanced sonic technology that gently pulses water between teeth and effectively sweeps away up to 20 times more plaque vs. a manual toothbrush. It is designed to be as easy to use as a manual toothbrush but removes more plaque. [2]  In addition, the Philips Sonicare power flosser with Quad Stream technology is up to 180% more effective than string floss at improving gingival health. [3]

A recent study showed that following scaling and root planing, twice-daily home use of the Philips Sonicare DiamondClean Smart with Premium Gum Care brush head was statistically significantly more effective in reducing plaque, and symptoms of periodontal inflammation including bleeding and pocket depth, compared to use of a manual toothbrush. [4]


Philips also showcased Zoom Whitening, its professional whitening solutions offered as in-office or take-home treatments which are both safe and effective, with a unique dentist-developed formula that protects enamel and reduces sensitivity. Philips Zoom WhiteSpeed is clinically proven to whiten smiles up to eight shades in less than 45 minutes or provide noticeable results in days with take-home treatments. Philips Zoom is the number one patient-requested professional whitening brand in the US. [5] 

Good oral hygiene and care plays a very important role in our overall health and wellbeing. Our clinical study, “effects of Sonicare in perio patients” [6] has revealed links between periodontal diseases and certain systemic diseases such as diabetes, heart disease, and stroke, among others. Our products help patients get the results they want, while ensuring they are protecting the rest of their body from being impacted by poor oral health.”

Ahmet Telatar

District Sales Leader, Philips Personal Health Middle East and North Africa

AEEDC is the world’s largest annual scientific dental conference and exhibition, bringing together dentistry experts, academicians and industry professionals from more than 155 countries.

[1] Based on a study of over 1800 dental professionals (dentist and hygienists) in United States, Canada, Germany, UK, Netherlands, Japan, Czech Republic, Russia, China, Australia, Slovakia, Switzerland, Italy (DP Tracker Wave 2021; DP Tracker 2019 NL and IT)

[2] Designed and intended function

[3] When used with Quad Stream nozzle on setting 8 with a manual toothbrush in patients with moderate to severe gingivitis vs. using manual toothbrush with string floss,

[4] Features of Philips Sonicare DiamondClean Smart,

[5] US. Zoom Brand Health Report, 2017

[6] A comparison of the effects of scaling and root planing, plus twice-daily toothbrushing, in a stage I/II periodontitis population,!=

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being through meaningful innovation. Philips’ patient- and people-centric innovation leverages advanced technology and deep clinical and consumer insights to deliver personal health solutions for consumers and professional health solutions for healthcare providers and their patients in the hospital and the home. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, ultrasound, image-guided therapy, monitoring and enterprise informatics, as well as in personal health. Philips generated 2022 sales of EUR 17.8 billion and employs approximately 77,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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Rengin Erdinc new

Rengin Erdinç

Head of Brand & Communications

Philips Middle East & Türkiye

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