News center | UAE​

Jun 29, 2022

Philips announces the appointment of Bader Sultan and Brothers Co. (BSBC) to deliver acute care solutions in Kuwait

• The appointment of Bader Sultan and Brothers Co. as distributor for Philips connected care solutions in Kuwait, will provide hospitals across the country with the latest technologies and informatics solutions to enhance the monitoring and management of patients

• Philips Connected Care solutions will offer greater optimization, smoother workflows, and enhanced insights for medical professionals in Kuwait

Kuwait,Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, has appointed Bader Sultan and Brothers Co. (BSBC) an innovative healthcare provider, as the distributor of its entire portfolio of Connected Care solutions in Kuwait.

BSBC will manage all hospital patient monitoring, therapeutic care and emergency solutions.  Philips, together with BSBC, will be delivering solutions in line with Kuwait's 2035 Vision, which aims to strengthen investment in high-quality healthcare. 

The acute care environment, from emergency through to ICU and beyond is becoming increasingly challenging with patient conditions ever changing and becoming more complex. Clinicians need to be able to detect early signs of patient change; interpret the clinical implications; and initiate, interventions rapidly. 

Gaps, delays and inaccuracies in patient data, owing to complicated coordination across care settings, leave already overburdened care teams struggling to put the hidden pieces together; their clinical confidence can grow weary, data can be missed and consequences are high. 

From admission to discharge, Philips’ acute patient management solutions overcome these challenges by providing patient monitoring and predictive analytics to deliver actionable clinical insights at all points of care. 

We are delighted to collaborate with Bader Sultan & Brothers Co. in Kuwait. Through this partnership, Philips will offer its most innovative solutions in Connected Care to improve patient and caregiver experience in the region. The synergy between the companies will support and contribute to the national ambitions and aspirations in the healthcare sector; supporting patients and providing caregivers with greater optimization and seamless workflows.”

Marc Antoine Zora

General Manager and Sales Leader, Gulf & Levant, Philips Middle East

Connected care requires integrated systems and strong partnerships that support seamless data flows and analytics between care providers across settings. Philips together with BSBC will be delivering patient-centric solutions that help remove boundaries and enable systems, devices, and people across the health continuum to share information effortlessly and securely when and where they need it.

Bader Sultan & Brothers Co. is committed to promoting the healthcare technology of tomorrow, for people today. Our exemplary growth has been achieved by being forward-thinking, and through a combination of aggressive marketing, innovation, and excellent customer service. Working with Philips to provide these innovative solutions will help manage health IT implementation costs and complexities, equipping healthcare professionals with the resources to deploy pioneering medical technologies.” 

Emad Al Zaben

Chief Executive Officer Bader Sultan & Brothers Co.

Acute care patient management solutions

Acute care teams depend on actionable patient data to fine-tune treatment decisions. When that data is unavailable or unclear, patient clinical outcomes are at risk. Acute patient management from Philips, provides continuous clinical surveillance, advanced interoperability, and predictive insights. 

These systems improve connectivity, allowing healthcare teams to collaborate across care settings, identify insights or indicators that could impact treatment decisions and, limit communication gaps between teams. Through the integration of these systems, healthcare teams have seen a 63% reduction  in patient transfers to the ICU*. 

General ward

The general care floor encompasses a wide range of patients with varying conditions and needs. Sicker patients, unexpected clinical deterioration and lower nurse-to-patient ratios put increased stress on healthcare teams. Tailored to the organizations needs and goals, Philips’ General Ward Solutions, including, patient monitors, and event notification systems help identify potential patient deterioration, so that care teams can respond faster.


During the COVID-19 pandemic, rapid acute care was vital, but even in today’s healthcare environment, it’s essential for hospital systems to effectively extend resources, expertise, and actionable data wherever care is needed. The Philips eICU  enables clinicians to interact with staff at the bedside and consult on individual care – even from an offsite location. This means one centralized specialized critical care team can manage a large number of ICU locations, and exchange health information electronically, in real time. 

The Philips’ suite of connected care solutions will deliver precision, accuracy, and quality to help healthcare organizations in Kuwait shift care from the hospital to the home. And with BSBC’s wide knowledge of the market, efficient service organization and close collaboration with key decision makers, Philips is convinced it has found the perfect partner to deliver its robust portfolio of connected care solutions in the Kuwaiti market. 

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and well-being and enabling better outcomes across the health continuum – from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2021 sales of EUR 17.2 billion and employs approximately 79,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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About Bader Sultan and Brothers Co.

Bader Sultan & Brothers Co. W.L.L. (BSBC) was established in 1960 and has ever since been building a strong reputation as a company premised on growth, holistic solutions, quality control, international operations and corporate social responsibility. Bader Sultan & Brothers Co. W.L.L. is committed to using the technology of tomorrow for the people of today. Most of the marketed cutting-edge products are imported from world famous name manufacturers that uphold the highest quality standards. Bader Sultan & Brothers Co. strives to be a trend setter in both technology and design and continues to offer innovative solutions in the medical, scientific and environmental fields. Likewise, it has plans to expand into the regional market with its current portfolio of products as well as any new products its business development team consider lucrative.


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Rengin Erdinc new

Rengin Erdinç

Head of Brand & Communications

Philips Middle East & Türkiye

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