News center | UAE​

Sep 28, 2020

Philips raises awareness around sudden cardiac arrest for World Heart Day 2020

   

  • Less than 10% survival rate for people who suffer out-of-hospital Sudden Cardiac Arrest (SCA)
  • Lifesaving technology such as automated external defibrillators (AEDs) double chances of survival

Dubai, UAE –On the occasion of  World Heart Day on 29th September, Philips highlights the importance of lifesaving technology to help with the outcomes of Sudden Cardiac Arrest (SCA). Sudden cardiac arrest is a leading cause of death not just among heart patients, but also among seemingly healthy people. According to the American Heart Association (AHA), about 90%1 of people who suffer out-of-hospital cardiac arrests do not survive. Philips is using World Heart Day to create awareness of the role non-healthcare professionals or the general public can play in improving outcomes for people who suffer a sudden cardiac arrest.

 

SCA can happen to anyone at any time, so awareness and preparedness are key. Immediate Cardiopulmonary Resuscitation (CPR) and early defibrillation, using an Automated External Defibrillator (AED), can more than double a victim’s chance of survival2. In fact, early defibrillation, along with CPR, is the only way to restore a victim’s heart rhythm to normal in many cases3. For every minute that passes without CPR and defibrillation, the chance of survival decreases by 7-10%4. An AED can help bystanders provide defibrillation quickly. Easy availability of AEDs in offices, schools, malls and other public places helps ordinary people to quickly provide defibrillation and help save lives.

 

Survival rates are dramatically increased when CPR and defibrillation using an AED is performed within a couple of minutes of cardiac arrest. In line with our purpose to improve the health and well-being of 2 billion people per year by 2025,, we continue to enable healthcare professionals and the general public with lifesaving and innovative technologies like Philips AED systems, so that anyone anywhere has the ability to save a life.”

Vincenzo Ventricelli

CEO, Philips Middle East & Turkey

Philips AEDs are among the fastest in class at delivering treatment after CPR, typically in just eight seconds. Designed for easy use, they include a voice coach that guides the user through a cardiac emergency with a simple step-by-step process.

 

World Heart Day draws attention to heart health and highlights the actions that individuals can take to prevent and control heart disease. Philips has deep professional expertise in better managing cardiovascular disease to streamline patient care. From definitive diagnoses, minimally invasive interventions, to health information management, Philips’ cardiovascular solutions are designed to help improve clinical outcomes, while optimizing hospital stays of cardiovascular patients. Philips’ aim is to help deliver the right care in the right amount of time by seamlessly connecting data, technology and people.

 

1https://www.world-heart-federation.org/news/cpr-training-conducted-at-the-whf-headquarters-by-the-american-heart-association-aha/

2Source : USA KOL Johns Hopkins University Dr. Weidfeldt, Survival After Application of Automatic External Defibrillators Before Arrival of the Emergency Medical System: Evaluation in the Resuscitation Outcomes Consortium Population of 21 Million, 2010

3Weisfeldt ML, et al. Ventricular Tachyarrhythmias after Cardiac Arrest in Public versus at Home. New England Journal of Medicine, 2011; 364:313-321

4CPR Facts and Stats, American Heart Association, September 16, 2016

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2019 sales of EUR 19.5 billion and employs approximately 80,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com/newscenter

Read moreRead less

Topics

Contacts

Rengin Erdinc

Rengin Erdinç

Senior Brand and Integrated Communications Manager
Philips Middle East & Turkey 

Tel.: +90216 636 15 88

Media assets