News center | UAE​

Sep 01, 2020

Philips Middle East and Turkey welcomes its new CEO


  • Vincenzo Ventricelli, former Health Systems Sales Leader and Head of Marketing, Philips Middle East and Turkey (MET), is appointed as Philips MET CEO
  • Ventricelli to continue driving the company’s strategic objectives and growth across the region

Dubai, UAERoyal Philips (NYSE: PHG, AEX: PHIA), a global leader in health technology, today announced the appointment of Vincenzo Ventricelli as Chief Executive Officer for the company’s operations in the Middle East and Turkey, based in Dubai, effective September 1st.


Vincenzo Ventricelli joined Philips Italy in 1996 and has ever since held several positions in sales and marketing in different locations such as Italy, Central and Eastern Europe, and the Middle East. He moved to Vienna in 2004 to work in the Marketing Department and proceeded to take the position of Marketing Director for Central & Eastern Europe in 2006. In 2008, Ventricelli was appointed as Marketing Director, Philips Consumer Lifestyle Middle East, Turkey & Africa – based in Dubai. He took over the role of Senior Sales Director for Middle East and Turkey (MET) in 2011. He became Market Leader for Middle East and Turkey for Philips Personal Health in 2015. Over the last three years, Ventricelli led the Health Systems business in MET with significant achievements. During his time as the leader of Health Systems, he built a strong team and developed the Strategic Account Management (SAM) approach, as well as accelerated Health Systems transformation into a solutions business. Ventricelli holds a Bachelor’s degree in Business Administration from Bocconi University of Milan.

“Having been a part of Philips for over 20 years, it has been exhilarating to grow and develop its identity. I’m excited to take up my new role with the promise of Philip’s vision to make the world healthier and more sustainable through innovation. I’m committed to work closely with our customers and partners in creating meaningful solutions that can make a difference to the healthcare community and eventually achieve our aim of improving the lives of 3 billion people a year by 2030. In addition to delivering added value to the local health systems, my target is to continue driving the company’s strategic objectives and growth across the region.”

Vincenzo Ventricelli

Chief Executive Officer, Philips Middle East and Turkey.

Özlem Fidancı, the former Chief Executive Officer of Philips Middle East & Turkey joined Philips Turkey in 1998. After serving several commercial and management roles in Singapore as well as in Middle East & Turkey,  Fidancı became the Vice President and General Manager at  Philips Consumer Products in Middle East, Turkey and Africa (META) and later became the Senior Vice President in Health Systems for Middle East and Turkey in 2015. Between January 2018 and August 2020, Fidancı fulfilled her role as the CEO of Philips MET and was responsible for overlooking a total of 16 countries. Ozlem Fidanci has now been appointed as Head of Global Markets of Philips’ Domestic Appliances business, based in Amsterdam, effective September 1st.  

Early this year, Philips had announced that the Domestic Appliances (vacuum cleaners, iron, kitchen appliances, coffee machines) will function as a separate company from July 2021.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips generated 2019 sales of EUR 19.5 billion and employs approximately 80,000 employees with sales and services in more than 100 countries. News about Philips can be found at

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Rengin Erdinc

Rengin Erdinç

Head of Brand & Communications

Philips Middle East & Turkey

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