Philips will be marking World Health Day across the region, with events in various malls, including Mall of the Emirates. Statistics indicate that one in five deaths in the UAE are due to cardiovascular diseases, 24% of deaths in Saudi Arabia are caused by coronary heart disease. One in four adults in Saudi Arabia are likely to have a heart attack within the next 10 years.
Dr Nooshin Bazargani, Board member , WHF, Geneva and Chair, CVD prevention working group of Emirates Cardiac Society also said, “The ongoing threat of cardiovascular diseases for individuals, communities and countries like UAE is very real. Although cardiovascular disease is preventable in so many cases, that’s why we’re encouraging people to take action and learn more about their heart health. In celebration of World Heart Day, Philips , a leading health technology company, has announced a new partnership with the World Heart Federation (WHF) to help people better manage their heart health. This is a perfect example of how a private sector who is committed to improve CVD can collaborate with a civil society. The only way to win the battle against CVD is partnership of all stakeholders.”
Diabetes and obesity are key contributors and risk factors to these numbers. Currently there are 35 million diabetics in MENA; the number is expected to double by 2040, with 20 per cent of adults in Saudi Arabia suffering from diabetes. Currently 69% in the Kingdom are overweight or obese. Homemakers are an under monitored demographic with 45 per cent of women in the UAE, Kuwait and Qatar reportedly obese. 40% of children between the ages of 11 and 19 years fall in the overweight or obese bracket.
Through its outreach initiatives across the community, Philips aims to encourage people to take personal responsibility for leading heart-healthy lives and raise awareness about cardiovascular disease. As a leader in the prevention, diagnosis and treatment of cardiovascular disease, the company believes that providing people information to make healthier choices and establish healthier habits is key to ongoing healthy hearts.