Over the past year, COVID-19 has illustrated the link between human and planetary health more than ever. By working alongside the Institute for the Future (IFTF) we found in the research we conducted that today’s youth and young adults are the leaders of the planetary health movement.
As a purpose driven company we take a fully integrated approach to doing business responsibly and sustainably, aiming to positively impact 2 billion lives per year by 2025 - but for years, young people have been taking the lead in confronting climate, social and health issues, with 96% of global business students thinking that businesses should be leading efforts to address climate change.1
These young activists will be the planetary health mobilizers of the next decade, catalyzing millions to fight for the health of the planet because it is central to protecting human health.