News center

Sep 24, 2018

Make your promise, keep your promise with Philips this World Heart Day

Philips and the World Heart Federation encourage everyone to make a personal promise to keep your heart and all hearts healthy to help prevent heart disease

Dubai, United Arab EmiratesRoyal Philips (NYSE: PHG, AEX: PHIA) a global leader in health technology and proud partner of the World Heart Federation (WHF), is calling for people to make a personal promise to keep your heart and all hearts healthy this World Heart Day, 29 September 2018 – an annual initiative that raises awareness of cardiovascular disease (CVD) and its associated risks.

 

Busy lifestyles can mean we consume food on the go. This may result in eating foods that are sometimes higher in calories, fats, sugar and salt, with the result that 39% of adults aged 18 years and over are categorized overweight and 13% as obesei. This can increase the risk of cardiovascular disease (CVD), the world’s number one killer that claims over 17.7 million lives each yearii.

 

In the UAE, CVD is a leading cause of mortality, and a major burden on the local health system. Of CVD deaths, 22% were attributable to acute myocardial infarction (AMI), 16% to cerebrovascular disease, 6% to ischaemic heart disease and 5% to hypertension.1

                                   

Poor air quality (outdoor and household air pollution) also contributes for CVD that is making headlines around the world. In fact, one in five premature deaths from CVD are attributable to air pollution, a total of 3 million deaths globally every yeariii. Air pollution is now ranked above tobacco as the fourth cause of DALY (disability-adjusted life year) according to the Global Burden of Disease studyiv.  

On World Heart Day, Philips is partnering with the World Heart Federation (WHF) to encourage everyone to make a heart promise. A heart promise is a small lifestyle change that can add up to a powerful difference to our heart health, such as eating a healthy, balanced diet, doing 30 minutes of activity a day or giving up smoking, and can help to reduce the risk of developing CVD. The WHF’s ambition is to urge everyone to improve their own cardiovascular health, and to help to improve the cardiovascular health of others.
 

One of the keys to a healthy heart is a healthy and nutritious diet; however, this doesn’t mean we shouldn’t be able to enjoy the delicious foods that we love. Homemade food has the power to nourish like nothing else, giving us control over the ingredients we use and therefore the quality of the meal. Moreover, cooking and eating homemade food brings families and people together, enhancing relationships and building healthy routines for life.
 

Philips Kitchen Appliances are designed to make preparing nourishing and tasty meals at home easier, helping everyone to have a balanced and nutritious diet. Research shows that 82% of people are looking to purchase an appliance that helps them to prepare healthy mealsvTwo in three adults staruggle to manage three or four portions of fruit and vegetables per dayvi. Philips recognizes that fruit and vegetables are an integral part of a balanced diet, and has a wide range of slow juicers, blenders and centrifugal juicers to kick start your morning.

Philips Airfryers use hot air to quickly and easily cook delicious but healthy food, with little to no oil.  The latest Philips Airfryer XXL comes with fat removal technology that extracts fat from food and captures it, so you can just throw out the fat. Cooking with the Philips Airfryer XXL means you can keep to your personal heart promise, look after your heart health and still enjoy great tasting fried food.

 

“It is well understood that a healthy, nutritious and balanced diet that focuses on home-made food with less fat, is key to maintaining a healthy heart,” said Roy Jakobs, Business Leader, Philips Personal Health. “However, what’s less known outside of the scientific and medical communities is that clean air is also essential to heart health, which is why we’re fully behind WHF’s efforts this World Heart Day 2018, to create wider awareness of this increasingly important CVD risk factor.”      

 

Moreover, Elvan Özkal, Philips Personal Health Leader in the Middle East and Turkey also noted, “According to the WHO, cardiovascular diseases represent 30% of the total deaths in the country2.  Our campaign with the World Heart Federation aligns with the Philips vision surrounding the importance of a balanced diet and the power of homemade food and drink, which enhances relationships and helps build healthy eating routines for life.”

 

Philips also has an extensive Air portfolio which includes a range of solutions to ensure you can breathe clean air, always. Philips Air Purifier solutions paired with the Air Matters app ensure you’re always in the know about indoor and outdoor air quality, and gives you peace of mind on the quality of the air you and your family are breathing.

 

This World Heart Day 2018, Philips and the WHF are encouraging everyone to make your promise: keep your promise. A promise that every single person can make and stick to and will help us to achieve our overarching goal: heart health for everyone. To make your promise to support heart health this World Heart Day, visit http://www.worldheart.org and share your promise on social media using #WorldHeartDay and tag the www.facebook.com/worldheartfederation and Philips social media channels.

About Royal Philips

Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving people's health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips' health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 73,000 employees with sales and services in more than 100 countries. News about Philips can be found at www.philips.com.

Read MoreRead Less

Topics

Contacts

Rengin Erdinc

Rengin Erdinç

Senior Brand and Integrated Communications Manager

Tel.: +90216 636 15 88

Media assets

Prevalence and risk factors of cardiovascular disease in the United Arab Emirateshttps://www.researchgate.net/publication/320017455_Prevalence_and_risk_factors_of_cardiovascular_disease_in_the_United_Arab_Emirates

 

WHO | UAE | Cardiovascular Disease Mortalities | www.who.int/nmh/countries/are_en.pdf

 

i World Health Organization: http://www.who.int/mediacentre/factsheets/fs311/en/

 

ii World Health Organization Factsheet, July 2017 http://www.who.int/en/news-room/fact-sheets/detail/cardiovascular-diseases-(cvds)

 

iii GBD 2016 Risk Factors Collaborators. Global, regional, and national comparative risk assessment of 84 behavioural, environmental and occupational, and metabolic risks or clusters of risks, 1990–2016: a systematic analysis for the Global Burden of Disease Study 2016. Lancet 390, 1345–1422 (2017). http://www.healthdata.org/results/data-visualizations

 

iv GBD 2016 Risk Factors Collaborators. Global, regional, and national comparative risk assessment of 84 behavioural, environmental and occupational, and metabolic risks or clusters of risks, 1990–2016: a systematic analysis for the Global Burden of Disease Study 2016. Lancet 390, 1345–1422 (2017). http://www.healthdata.org/results/data-visualizations

 

v Early Buyer Study Airfryer, Philips USA, February 2016

 

vi World Health Organization, 2015. Diet, nutrition and the prevention of chronic diseases: http://www.who.int/dietphysicalactivity/publications/trs916/en/